50 Cent is taking a page out of his mentor Dr. Dre's page and jumping into the headphone game, becoming the latest in a long line of musicians to try to ride the headphone craze.
The rapper unveiled a partnership with Sleek Audio on Thursday (January 6) at the 2011 International Consumer Electronics Show (CES) in Las Vegas, in which he introduced a line of premium wireless headphones called "Sleek by 50 Cent."
With an expected retail tag of $350, Fif' was quick to debunk any chatter that his headphones are not in direct competition with Dre.
"I took the time [and] made sure [that] I secured myself before releasing the product to the general public [and that] it might be matched up against Beats By Dre," the dapper 50 Cent explained. "I knew that immediately that they would make those comparisons and I made sure I secured myself by having something that wasn't actually in the marketplace. It's exciting, new and innovative."
The Sleek By 50 Cent Platinum headphones feature Kleer lossless wireless technology, allowing up to a 60 foot range, and a micro-USB rechargeable battery.
While the headphone market is pretty crowded -- with celebrities such as Lady Gaga, Justin Bieber, LeBron James and legendary Thriller producer Quincy Jones -- reports said that Sleek's stock shot up since the announcement that 50 has come aboard.
"You can double your money right now," 50 advised his Twitter followers (@50Cent). "Just get what you can afford."
