It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
The economic recession that we are currently in the midst of, has taken a massive toll on the collective consciousness of practically every member of society. Whether you are a part of the baby boomer generation having to rethink your retirement plans, whether you are a laid off or downsized middle class career professional desperately looking for work before your unemployment benefits run out, or whether you are a recent college graduate with no prospects of employment in your field of study, we are all feeling the pain of this, the worst economic recession we have had to face in over half a century.
So what can we do at a time like this? Many of you have most probably considered taking matters into your own hands and looking for some type of legit work at home business. At least then you may have some prospects of making money on your own, whereas nobody out there is willing to hire you to work for them. The only problem is that many businesses take money in order to make money, and so when you see those late night infomercials on TV advertising the secrets of how to make millions of dollars with your own legit work at home business, all for three easy payments of $39.95 plus shipping and handling, it might give you some pause.
So then where can you find an actual legit work at home business? Where can you find one which doesn't require any money in order to get started, or which can be started on an extremely minimal, bare-bones type of budget? The good news is that there is a legit work at home business around every corner. You just have to know where to look! One place that is a virtual goldmine of legit work at home business opportunities is to learn how to make money online via the Internet. Yes, while traditional brick-and-mortar businesses are suffering, slashing jobs left and right, going bankrupt, getting bought out, or being bailed out with federal tax money, you will find that the Internet is a brave new world, a new frontier where opportunities to make money are actually increasing, despite the worsening economy.
How can this be the case? Well, if you think about it, if you were a consumer looking to save money, where could you turn to for bargains? You could shop online to look for bargains on the Internet, wouldn't you? This is just one example of how this economic recession has actually been good to Internet retailers.
Nowadays, many companies are looking to outsource their labor. They are looking to cut costs and hire temporary workers, freelancers, or contractors, instead of full-time employees. Now is a great time to get into freelance consulting, which can be done from home. A lot of administrative jobs, clerical jobs, editorial jobs, and even computer technical work can be done remotely from home. This is called telecommuting. So if you are unable to get yourself hired for a particular employer, why not start your own legit work at home business, offering your services to clients worldwide, across the Internet legitimate home?
In fact, many people have figured out how to make money on the Internet through their very own legit work at home business. You don't have to launch your own "dot-com era" type of Internet startup. You can be a one-person shop, setting up your own blog, or setting up your own eBay store, or learning the art of affiliate marketing. In other words, there is no shortage of opportunities out there to make money.
If you have spent any time surfing the Internet, you know doubt know that there are literally billions of webpages out there. Each of those webpages had to be created by somebody. Each of those webpages has words on them that were written by somebody. All of the graphics, the videos, and the functionality that you see on the Internet was designed, developed, and is being maintained by somebody. Somebody out there is maintaining the computers that run the Internet. In other words, if you are not able to find traditional work in the real world, then you need only turn to the Internet, and you fill find a vast universe of limitless opportunities to stake out your own niche as a legit work at home business.
