The King has endured good days and he has endured bad days but this day the King has so much more to be proud of. Lebron James' management company, LRMR, has signed a long-term deal with Fenway Sports Marketing -- the sister company of the Boston Red Sox -- to secure marketing and sponsorship opportunities.
As part of the deal, the NBA star has acquired a piece of Liverpool FC, one of the world's most famed soccer teams and a longtime marquee franchise in the English Premier League.
"I can't even explain the level of excitement that we have right now," James' manager and LRMR CEO Maverick Carter told the Associated Press. "As far as my business career goes, it's one of the most exciting times. And the opportunity for growth for us is huge. The guys at FSM understand it too and they probably see it even more than we do."
The deal is without a bit of irony, though, because after all, James is a devout Yankees fan. But for LeBron, it's nothing personal, just business.
"It's strictly business. ... It's very humbling," James said.
James also said that the relationship is a partnership, one brand helping another. However, at press time, what the "marketing and sponsorship opportunities" entail were unknown.
With Liverpool and James being major global brands, both companies feel confident that they can help each other.
He's the eighth player to score 2,000 points seven times, and at 26, Lebron the youngest member of that club. James is also the seventh person in NBA history to score 2,000 in seven straight seasons, joining Wilt Chamberlain, Alex English, Michael Jordan, Karl Malone, Oscar Robertson and Dominique Wilkins.
Kareem Abdul-Jabbar also scored 2,000 points seven times, though not consecutively.